Albert Sida
Producer/Director/Editor/AV Specialist

RESUME
Professional ​
info​​
Creative and technically skilled multimedia professional with 12+ years of experience in video production, live broadcasting, and post-production. Adept at producing story-driven content, motion graphics, and branding strategies that elevate organizational communication and outreach. Experienced in concept development, scriptwriting, interviewing, and advanced post-production while mentoring and guiding creative teams. Known for adaptability, innovation, and technical expertise in delivering multimedia content across broadcast, digital, and social media platforms.
Skills
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Adobe Premiere Pro
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After Effects
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Photoshop
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Audacity
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Final Cut Pro
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Avid Media Composer
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InDesign
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Illustrator
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Final Draft
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Davinci Resolve
Work​
experience​
City of Fontana
Multimedia Production Specialist | Acting Production Coordinator
2012 – Present
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Multimedia Production & Storytelling
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Produce compelling, story-driven videos that highlight City programs, departments, events, and residents.
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Conduct professional on-camera interviews with elected officials, department heads, staff, and community members.
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Develop creative storyboards, concepts, and scripts to align with communication goals.
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Motion Graphics & Branding
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Lead creation of animated graphics and motion design for videos, presentations, and digital platforms.
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Animate vector artwork and text for informational and promotional videos, incorporating modern design trends.
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Provide input on branding and visual identity, ensuring consistency across platforms.
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Live Broadcasting & Event Coverage
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Operate cameras, switchers, microphones, and multi-camera systems for live meetings and events.
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Manage remote videoconferencing sites and integrate live and virtual broadcasting seamlessly.
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Support City events by providing professional audio/visual setup, troubleshooting, and technical oversight.
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Podcast & Digital Media
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Produce podcast episodes, including setup, audio mixing, editing, and publishing.
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Create digital media assets, photography, and promotional content to support City programs.
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Leadership & Mentorship
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Train and mentor team members in editing, graphics, camera operations, and production techniques.
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Provide functional leadership when serving as Acting Production Coordinator, including assigning tasks, reviewing work, and guiding team priorities.
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Completed Dale Carnegie leadership training, strengthening supervisory and communication skills.
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Technical Expertise & Maintenance
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Maintain AV and broadcast equipment, performing troubleshooting, routine maintenance, and repair coordination.
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Organize and manage digital file systems for efficient access and archiving.
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Stay current with emerging software, tools, and trends to keep the department’s production capabilities innovative.
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Languages
Spanish
Education
B.A. in Cinema and Television Arts (2009) - California State University of Northridge, Northridge, California
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